PSL 11 hits a historic milestone! Walee Technologies secures media rights for a record PKR 26.11 billion. Discover the Made-in-Pakistan tech and 4K streaming plans.
The Billion Dollar Broadcast Inside Walee Technologies Record PKR 26.11B PSL 11 Deal.
The Pakistan Super League has officially entered the ” Billion-Dollar”. As of March 09, 2026, the bidding wars are over, and the results are historic. Walee Technologies has secured the consolidated media rights for the 2026-2029 cycle for a staggering PKR 26.11 billion (apporx.$93Million)
The Valuation of the PSL brand has exploded. Compared to the previous cycle, the international rights ( excluding India) saw a missive 149% increase in value.
The bid Walee Technologies blew the competition away, exceeding the PCB’s collective reserve price with an unprecedented offer.
- Per Game Value with the league expanding to 8 teams and 44 matches this season, the value per match has jumped from PKR 122 million to PKR 148 million, a 21% efficiency boost.
Walee Technologies isn’t Just a Broadcaster
- It’s a tech ecosystem. CEO Muhammad Ahsan Tahir has promised a Made in Pakistan experience that will bridge the gap between the stadium and the screen
- The Digital Ecosystem. Walee plans to integrate fans, Creators and brands on a single platform. Expect ” Watch to Earn” features where fans can be rewarded for engagement.
- 4K Streaming and AI Stats. Sources suggest the most advanced digital coverage yet, including real-time AI-driven player performance stats and seamless 4K streaming for mobile users.
- The Reason for this Billion-Dollar Valuation is Simple: Expansion.
- 44 Matches. Moving from 34 to 44 matches gives broadcasters ten extra days of prime-time inventory.
- The New Markets. The addition of Hyderabad Kingsmen and the rebranding of Rawalpindi Pindiz ( formerly Multan) have opened up massive new audience segments in interior Sindh and the twin cities, making the ad space more valuable
- than ever before.
- While Walee Technologies holds the Master Rights, they will manage the Distribution across all Platforms.
- Linear TV. Expect traditional giants like PTV Sports and major private sports networks to sub-license the television feed.
- Digital Streaming. The primary engine will be Walee’s own digital ecosystem, promising a lag-free, high-definition experience for millions of Pakistani fans worldwide.
A New Chapter in Pakistan Cricket.
With RS.26.11 billion flowing into the system, the PCB now has the resources to upgrade stadiums like Faisalabad and Peshawar to world-class standards. This deal confirms that the PSL is no longer just a regional tournament. It’s a global commercial powerhouse.